An agency built for institutions that operate under scrutiny.

NinetyOne was founded in 2016 with a simple premise: institutions with complex oversight structures deserve a communications partner who understands their constraints — and works within them, not despite them.

What began as a small creative studio has evolved into a specialist communications agency serving some of Singapore's most visible public institutions.

Along the way, we’ve learned that the hardest part of institutional communications isn’t the creative — it’s the coordination. Managing six university departments with different approval chains. Producing event content involving ten stakeholders with competing priorities. Responding to media queries within hours while maintaining institutional neutrality. These are the challenges that shaped our practice.

Today, we serve universities, town councils, public agencies, trade associations, and regulated organisations on retained engagements. Our team combines editorial discipline, design craft, and — increasingly — technology-enabled automation to deliver communications that meet the standards our clients’ environments demand.

Milestones
2016

Founded in Singapore

Established as a communications agency for education and public sector clients.
2018

TR:43 Certified

Independently verified against national service quality standards by TÜV-SÜD.

2024

Regional Operations in Johor Bahru

Extended delivery capacity with a permanent team across the Causeway.
2026

Scout by PipelineAI Launched

Agentic AI digital marketer bringing institutional-grade content intelligence to SMEs.

The Firm

Everyone in the room has direct client contact and end-to-end ownership of their work.

Pulse Tan

Managing Director

Liz Goh
Art Director
Chloe Loh

Sector Lead (Townships)

Aralynn Lim

Sector Lead (Education)

Ow Lin Hui

Design Lead

Certifications

Accredited. Grant-eligible. Standards-compliant.

TR:43 Certified

NinetyOne is certified under TR:43 2016 framework — an agency service standard certification that validates service quality, and is measured against a set of standards against a national benchmark.

EDG Pre-Approved

Pre-approved vendor under Enterprise Singapore’s Enterprise Development Grant — enabling our clients to access government support for branding and communications projects.

We'd welcome a conversation

📍 71 Ubi Rd 1, #07-46 Oxley Bizhub 1, Singapore 408732

📞  +65 8195 1099 (WhatsApp)

✉️  hello@ninetyone.sg